Generic Links Overview
Learn about Generic Links (landing pages) for lead generation and public content distribution.
What Are Generic Links?
Generic Links create landing pages for your lead magnets where visitors can access content after entering their email. Unlike Direct Access links (which go to specific people), Generic Links are for public distribution and lead capture.
Generic Links are available on Pro and Team plans.
How They Work
1. Create a Generic Link → Get a landing page URL
2. Share anywhere → Social media, website, ads
3. Visitor arrives → Sees your landing page
4. Enters email → Submits the form
5. Gets access → Views content immediately
6. You get a lead → Email captured in Vavolta
Generic Links vs Access Links
| Feature | Access Links | Generic Links |
|---|---|---|
| Purpose | Share with known people | Capture new leads |
| One link per | Recipient | Everyone |
| You provide it | Visitor provides it | |
| Landing page | No | Yes |
| Lead capture | No | Yes |
| Tracking | Per-recipient | Per-submission |
| Best for | Sales, client sharing | Marketing, lead gen |
Use Cases
Content Marketing
Gate valuable content to capture leads:
- Ebooks and guides
- Research reports
- Templates and tools
- Checklists
Social Media
Share a single link everywhere:
- LinkedIn posts
- Twitter/X threads
- Facebook groups
- Community forums
Website Integration
Add to your website:
- Resource sections
- Blog post CTAs
- Exit intent popups
- Dedicated landing pages
Advertising
Use as landing pages for:
- Facebook/Instagram ads
- LinkedIn ads
- Google ads
- Display campaigns
Webinars & Events
Follow-up materials:
- "Get the slides"
- "Download the workbook"
- "Access the recording"
Landing Page Features
What Visitors See
A clean, focused landing page with:
- Lead magnet name/title
- Description (if provided)
- Email input field
- Name field (optional)
- Submit button
- Your branding (if configured)
Mobile-Friendly
Landing pages are fully responsive:
- Works on all devices
- Fast loading
- Touch-friendly forms
Instant Access
After form submission:
- Immediate redirect to content
- No email verification required
- Seamless experience
Key Benefits
For Lead Generation
- Capture emails: Build your list automatically
- Qualify interest: They wanted your content
- Track source: Know where leads come from
- Integrate CRM: Sync to your sales tools
For Distribution
- One link everywhere: Same URL for all channels
- Easy sharing: No individual link creation
- Scale infinitely: No link limits
- Update once: Change content, same URL
For Tracking
- Submission tracking: See all form fills
- View analytics: Track engagement
- Source attribution: Know which channels work
- CRM sync: Connect to your workflow
Plan Requirements
| Feature | Pro | Team |
|---|---|---|
| Create Generic Links | Yes | Yes |
| Custom branding | Yes | Yes |
| Submission tracking | Yes | Yes |
| API access | No | Yes |
| Webhook notifications | No | Yes |
| CRM integration | No | Yes |
Getting Started
- Creating a Generic Link - Set up your first landing page
- Customizing Your Page - Add branding
- Viewing Submissions - See captured leads
- Integrating with CRM - Sync leads automatically