Analytics Overview
Understand how Vavolta tracks engagement and what insights you can gain from your analytics.
Overview
Vavolta provides detailed analytics to help you understand how recipients engage with your lead magnets. Track views, page engagement, time spent, and more.
What Gets Tracked
For All Plans
| Metric | Description |
|---|---|
| Views | Total times content was accessed |
| Unique viewers | Distinct people who viewed |
| View timestamp | When each view occurred |
| Viewer email | If provided in access link |
Pro and Team Plans (Detailed Analytics)
| Metric | Description |
|---|---|
| Pages viewed | Which pages they looked at |
| Page sequence | Order of pages viewed |
| Time per page | How long on each page |
| Session duration | Total time in viewer |
| Download tracking | If they downloaded |
| Device info | Browser and platform |
Analytics Levels
Dashboard Level
The main Analytics page shows aggregate data across all lead magnets:
- Total views across everything
- Activity stream of recent events
- Top-performing lead magnets
- Engagement trends over time
Lead Magnet Level
Each lead magnet's detail page shows:
- Views for that specific content
- List of access links and their views
- Viewer breakdown by email
- Page-level engagement
Access Link Level
Individual access link data:
- View count for this specific link
- Viewer's email (if provided)
- View timestamps
- Session details
The Analytics Dashboard
Activity Stream
A real-time feed of events:
10:32 AM - john@example.com viewed "Sales Deck" (8 pages, 5m 23s)
10:15 AM - New submission on "Marketing Guide" landing page
9:45 AM - sarah@company.org downloaded "Product Sheet"
Access by User
Table view of viewer engagement:
| Views | Pages | Time | Last Viewed | |
|---|---|---|---|---|
| john@example.com | 3 | 24 | 15m | Today |
| sarah@company.org | 1 | 8 | 3m | Yesterday |
Summary Cards
Quick stats at the top:
- Total views (this period)
- Unique viewers
- Average session time
- Most viewed content
Understanding Metrics
Views vs Unique Viewers
- View: Every time someone opens content
- Unique viewer: Distinct person (by email or browser)
One person viewing three times = 3 views, 1 unique viewer.
Session Duration
Time from first page view to last activity:
- Includes active viewing time
- Pauses count (they may be reading)
- Ends after 30 minutes of inactivity
Page Engagement
For PDFs, see which pages got attention:
- Page view counts
- Time spent per page
- Navigation patterns
Pages with low view times might indicate content issues. Pages viewed repeatedly might be especially valuable.
Analytics by Plan
| Feature | Free | Starter | Pro | Team |
|---|---|---|---|---|
| View counts | Yes | Yes | Yes | Yes |
| Timestamps | Yes | Yes | Yes | Yes |
| Page-level tracking | No | No | Yes | Yes |
| Session duration | No | No | Yes | Yes |
| Device info | No | No | Yes | Yes |
| Data export | No | No | No | Yes |
| API access | No | No | No | Yes |
Privacy Considerations
What We Track
- Email (if provided in access link)
- Pages viewed and timing
- Browser/device type
- Hashed IP address
What We Don't Track
- Personal browsing history
- Other websites visited
- Precise location
- Personal identifiers beyond email
Data Storage
- Analytics stored as long as lead magnet exists
- Aggregated data retained longer
- Individual session data follows retention policy
Using Analytics Effectively
For Sales
Monitor prospect engagement to time follow-ups:
- Just viewed? Follow up now!
- Viewed specific pages? Reference them
- Long session? High interest indicator
For Marketing
Understand content performance:
- Which lead magnets get most views?
- Where do people drop off?
- What pages are most popular?
For Content Improvement
Use page-level data to improve:
- Low-engagement pages need work
- High-engagement pages are valuable
- Adjust content based on data
Next Steps
- Activity Stream - Real-time event tracking
- Google Tag Manager Setup - Advanced tracking
- Exporting Data - Get your data out